Miracle was the first communications society at FPT University Hanoi. We held specialised workshops and online activities about marketing and communications and ran social media campaigns to raise people’s awareness of social issues. The core values of the society were Creative, Young and Professional.
The logo design was based on the club's mascot: a purple horned dog. The overall image resembled a bulb which is the symbol of creativity - one of the club's core values. The filament curled into the M in Miracle.
The mascot was a combination of a dog - man’s best friend - and an unicorn - the symbol of miracles. It represented the fun spirit of the society and our desire to create breakthroughs and earn people’s affection.
Miracle's color was purple - the color of magic, nobility, ambition and imagination.
While the front was minimalistic with the logo on the chest, the back was designed on a wide surface with vibrant colors to help Miracle stand out in the crowd. This contrast also allowed the shirt to be used more flexibly in photo sets that require different styles, from formal and professional to dynamic and fun.
